YOUNG AND RESTLESS: Multiscreen Media's Experts

Ascheim, Tom
December 2006
Multichannel News;12/26/2006, Vol. 27 Issue 51, p9
The article focuses on the findings of media experts concerning the role of television (TV) viewing as the primary way to access video by children despite the rapid growth of Internet use in the U.S. According to Nickelodeon's "New Normal" study, children's behavior towards TV viewing is at a 20-year high per week. Even so, the study indicates that these children still found time in gaining access to online services. INSET: Cable and Broadcast Audience Shares.


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