TITLE

YOUNG AND RESTLESS: Multiscreen Media's Experts

AUTHOR(S)
Ascheim, Tom
PUB. DATE
December 2006
SOURCE
Multichannel News;12/26/2006, Vol. 27 Issue 51, p9
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the findings of media experts concerning the role of television (TV) viewing as the primary way to access video by children despite the rapid growth of Internet use in the U.S. According to Nickelodeon's "New Normal" study, children's behavior towards TV viewing is at a 20-year high per week. Even so, the study indicates that these children still found time in gaining access to online services. INSET: Cable and Broadcast Audience Shares.
ACCESSION #
24973768

 

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