Looking for Big Payoffs In Small Latino Markets

Clemens, Luis
November 2006
Multichannel News;11/6/2006, Vol. 27 Issue 44, p24
The article reports on the economic performance of the Hispanic television market in the U.S. According to Tom Arnost, the manager of the Equity Broadcasting Corp.'s Broadcast Station Group, the company's collective markets has grown into 43 percent which refers to its 22 Univision and Telefutura affiliates in various states. Furthermore, information regarding the performance of the company is also provided.


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