FX Spills Viral 'Dirt' on Cox Series

Lewis, Christian
January 2007
Multichannel News;1/1/2007, Vol. 28 Issue 1, p14
The article reports on the online viral campaign conducted by Fox Cable Networks Services LLC to support the launch of the original FX series "Dirt." The campaign includes running all three elements of online promotion, namely video, interactive and cross-channel components, in different Web sites. Fox Cable Networks vice president of affiliate marketing Jamia Bigalow said that they wanted to find a way to support the series and affiliated dot-net sites at the same time.


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