TITLE

FX Spills Viral 'Dirt' on Cox Series

AUTHOR(S)
Lewis, Christian
PUB. DATE
January 2007
SOURCE
Multichannel News;1/1/2007, Vol. 28 Issue 1, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the online viral campaign conducted by Fox Cable Networks Services LLC to support the launch of the original FX series "Dirt." The campaign includes running all three elements of online promotion, namely video, interactive and cross-channel components, in different Web sites. Fox Cable Networks vice president of affiliate marketing Jamia Bigalow said that they wanted to find a way to support the series and affiliated dot-net sites at the same time.
ACCESSION #
24973747

 

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