Originals Too Pricey For Latino Networks

Clements, Luis
November 2006
Multichannel News;11/6/2006, Vol. 27 Issue 44, p17
The article reports on the incapacity of Hispanic television to produce original television programs in the U.S. due to financial inefficiency. Kagan Research senior analyst Deana Myers stated that scripted and original programming is expensive. Most of the Latino television channels rely on programs from Latin America, Puerto Rico and Spain. It is observed that the networks prefer to patronize 30-year-old sitcoms for they are inexpensive, exclusive and popular.


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