Hitting The Right Groove

Kridel, Tim
September 2006
Multichannel News;9/25/2006, Vol. 27 Issue 38, p34
The article reports on the competition among music programmers in the adoption of broadband service in music programming in the U.S. Despite such competition, cable operators and telecommunications industries are willing to take the risk because they believe that experimentation and risks are essential factors to succeed. Also, they believe that the variation of music genres through broadband service offers selectivity, archiving, unlimited quantity and video.


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