TITLE

Cracking the Code for An On-Demand Ad Model

AUTHOR(S)
Neel, K. C.
PUB. DATE
September 2006
SOURCE
Multichannel News;9/25/2006, Vol. 27 Issue 38, p38A
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the success of Comcast Corp. in video on demand (VOD) advertising in the U.S. According to Josh Bernoff of Forrester Research Inc., he believes that VOD advertising has been a challenge and that Comcast is the only company that can do it right now because of its scale. David Leitner asserts that Comcast is good in educating consumers about on demand and making them comfortable using the technology.
ACCESSION #
24973609

 

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