From Versus to Horror: Expanding a Network Portfolio

Moss, Linda
September 2006
Multichannel News;9/25/2006, Vol. 27 Issue 38, p32A
The article reports that cable operator Comcast Corp. will officially rebrand its Outdoor Life Network (OLN) cable channel as Versus in the U.S. Comcast will also launch an on-demand horror channel on Halloween, which is the first of a number of nonlinear channels that the company has in the works. According to Jeff Shell of Comcast, the relaunch of OLN reflects the channel's move beyond hunting and fishing fare to a broader niche of outdoor sports.


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