Striking Up the Brand To Draw Customers

Haugsted, Linda
September 2006
Multichannel News;9/25/2006, Vol. 27 Issue 38, p30A
The article discusses the marketing and customer-service strategies of cable operator Comcast Corp. in the U.S. According to Marvin Davis of Comcast, the expansion of the company is all about price, packaging and promotion. Davis asserts that effective advertising campaigns allow the company to gain the marketplace's attention. Comcast has developed an in-house selection tool to screen new hires.


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