NBC U, WWE In Tag Team

September 2006
Multichannel News;9/25/2006, Vol. 27 Issue 38, p24
The article reports on the partnership between NBC Universal Inc. and World Wrestling Entertainment (WWE) Inc. concerning the establishment of video-on-demand (VOD) and pay-per view (PPV) sales promotion in the U.S. It was inferred that the move will help cable television operators to attract subscribers and upgrade their broadband services. It was shown that subscription to "The Fast and the Furious: Tokyo Drift" and "WWE Cyber Sunday" will enable customers to avail car-kit gift packs.


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