DirecTV and YES Deliver an Interactive Hit

Umstead, R. Thomas
September 2006
Multichannel News;9/25/2006, Vol. 27 Issue 38, p10
The article reports on the utilization of interactive television system by DirecTV Inc. in the U.S. The system allowed DirectTV to broadcast the baseball games of the New York Yankees through Yankees Entertainment & Sports Network LLC. It was shown that the service enables DirectTV subscribers to have full access on sports, league standings, and view live game coverage. Furthermore, the two cable operators anticipate to launch additional sports services.


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