Roberts: Let's Talk Sports
- Pulling in the football crowd. // Marketing Week;7/12/2001, Vol. 24 Issue 22, p16
Comments on the decision of British television network ITV to show the Premier League football highlights on Saturdays in the early evening. Possible impact of change scheduling on viewing patterns and traditional Saturday night behavior; Surveys on the reactions of viewers to the change in slots.
- Olympics fail to deliver promo gold. Lowry, Brian // Variety;2/27/2006, Vol. 402 Issue 2, p17
The article talks about the efforts of cable operator NBC Universal Television Group to promote new programs during the Winter Olympics in Turin, Italy. Expecting viewers to return for the new drama Conviction somehow seems dated, or perhaps more accurately inefficient, despite the promotions...
- THE BIZ: Inside Move. Lemire, Joe // Sports Illustrated;3/16/2009, Vol. 110 Issue 11, p22
The article reports that the Versus television network, which was formerly called the Outdoor Life Network, has grown in popularity with young viewers. The network is owned by Comcast, and broadcasts numerous sporting events including hockey, bullriding, and cycling. It has grown steadily in...
- Pacts boost MTV Asia, Nick. Groves, Don // Variety;03/26/2001, Vol. 382 Issue 6, p38
Provides information on the decision of Music Television (MTV) Asia to provide 24-hour programming in the Philippines and South Korea. Television viewership of the cable network; Alliance between MTV Asia and Mediaquest's Channel 41 in the Philippines; Decision to end a partnership with CJ...
- C5 promises half of C4 audience by Xmas. // Marketing Week (01419285);8/20/1998, Vol. 21 Issue 25, p14
Reports that Channel 5 television (TV) station's objective is to deliver half of the adult impacts in the United Kingdom, of Channel 4 TV station by Christmas, while indicating its total television viewing for 1998. Explanation of adult impacts; Comments from Nick Milligan, sales director at...
- Murphy's new-look BBC3. // Televisual;Jan2002, p15
Discusses the proposals for television network BBC3 as of January 2002. Increase in the budget for programming; Percentage of programming which will be homegrown; Percentage of BBC3 output that will be interactive; Target audience.
- Clients unhappy over C5's profile. Griffiths, Ana // Campaign (UK);08/08/97, Issue 32, p5
Focuses on media buyers' concern over the downmarket profile of the audience of British cable television network, Channel 5. Findings of the `TV Trends' report from the Institute of Practitioners in advertising; Similarity of audience class profile to ITV; Average rating of television programs...
- USA, FX want you, dude! McConville, Jim // Electronic Media;03/01/99, Vol. 18 Issue 9, p1
Announces the effort of USA Networks and FX cable television networks to attract the 18-34 male audience. Programming budget of the two cable networks to build the demographic; Expectation that gaining young male viewers will attract advertisers. INSET: For FX, 'MASH' still gets viewers on radar.
- Diverse auds just want to be shown the money. Phillips, Braden // Variety;04/26/99, Vol. 374 Issue 10, p36
Describes characteristics of the CNBC television network's viewers. Linkage of CNBC's growth to the rise of the stock market; Educational attainment of average viewers; CNBC's viewership outside the home; Ratings of CNBC's programs; Income profile of CNBC viewers.