USA, Big Lots Team for Character Sweeps

Reynolds, Mike
November 2006
Multichannel News;11/13/2006, Vol. 27 Issue 45, p40
The article reports on closeout retailer USA Network's co-branded sweepstakes. USA Network has teamed up with Big Lots Inc. to serve up a co-branded on-air and online treasure hunt that will drive users to a website where they can participate in six distinct USA character hunts. USA Network will give $10,000 as grand prize.


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