TITLE

THE END OF THE UPFRONT AS WE KNOW IT

AUTHOR(S)
REYNOLDS, MIKE
PUB. DATE
April 2007
SOURCE
Multichannel News;4/16/2007, Vol. 28 Issue 16, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the changes in the upfront presentation process being used by television programmers. Media planner and buyers are now interested in engagement and data on viewer retention as well as sponsorships and product immersion. The proliferation of digital opportunities and increased transactions taking place closer to air date are also noted. INSET: COULD YOU REPEAT THAT?.
ACCESSION #
24973182

 

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