TITLE

Bravo Trumpets Young, Affluent Audience

AUTHOR(S)
MOSS, LINDA
PUB. DATE
April 2007
SOURCE
Multichannel News;4/16/2007, Vol. 28 Issue 16, p17
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the efforts of Bravo to represent itself to advertisers as a network with a young, trendy and affluent audience. Bravo officials are focused on the 18-to-49 demographic rather than the 25-to-54 age group. The network also plans to launch an evening of originals on Thursdays. Bravo has already slated docudramas on Tuesdays and reality competition shows on Wednesdays.
ACCESSION #
24973178

 

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