TITLE

GSN Refresher Course

AUTHOR(S)
HAUGSTED, LINDA
PUB. DATE
April 2007
SOURCE
Multichannel News;4/16/2007, Vol. 28 Issue 16, p13
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that GSN has rebranded itself in spring 2004 adopted the tag as the network for games. Company executives reinforces the emotional elements of game-playing. GSN will convey the message starting April 22, 2007 through rebranded spots that will use people and more colorful graphics.
ACCESSION #
24973165

 

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