Verizon Launching TV Ad-Sales Unit

Steinert-Threlkend, Tom
November 2006
Multichannel News;11/13/2006, Vol. 27 Issue 45, p8
The article reports that Verizon Communications Inc. plans to launch a television advertising sales operation in the U.S. in the first half of 2007. Verizon has hired former MTV Networks sales executive Jason Malamud to run the operation. Malamud will help the telephone company get a share of the $60 billion spent each year on television advertising. Verizon launched its first TV service, FiOS TV, in September 2005.


Related Articles

  • Verizon's fightin' words: Rivals are 'un-American'. Cuneo, Alice Z. // Advertising Age;3/20/2006, Vol. 77 Issue 12, p1 

    The article discusses the statement by Verizon Communications that cable companies are un-American for refusing to air its advertisements that criticize spiraling cable prices. The spot Verizon plotted for the Garden State aims to get residents to lobby their legislators. Verizon said two local...

  • MEGABRANDS. Schumann, Mark // Advertising Age;7/17/2006, Vol. 77 Issue 29, Special Section p1 

    The article discusses the highlights of the Top 200 Megabrands for 2005. Telecommunications companies Verizon, Cingular, and Sprint head the pack of megabrands in 2005, spending $1.72 billion, $1.31 billion and $995 million on media. The Top 200 spent a little more than $49 billion on media,...

  • Numbers confirm cable local ad threat. Garcia, Kristine // Electronic Media;7/22/96, Vol. 15 Issue 30, p14 

    Reports that direct broadcast satellite and telephone companies are making inroads into cable television's viewing market which may affect local cable television advertising. Findings by Nielsen Media Research; Comment by Ave Butensky, president of the Television Bureau of Advertising; Features...

  • Yellow Book Weighs In With New Work From TBC. Griswold, Alicia // Adweek;1/5/2004, Vol. 45 Issue 1, p11 

    A wind-tunnel test sweeps away Yellow Book's competition in a TV spot that breaks today from Trahan, Burden & Charles, the first that aims to show how much more content the directory has than hooks put out by phone companies. The humorous spot, part of an ongoing campaign, launches on cable TV...

  • Cable TV. Ross, Chuck // Advertising Age;3/25/1996, Vol. 67 Issue 13, p23 

    The article points out that advertisers in the United States will encounter problems as well as opportunities from the entry of the telcos into the cable television market. The competition between telephone companies and traditional cable operators does not affect the reach of the national...

  • Tuning in interactive TV. Fung, Amanda // Crain's New York Business;9/25/2006, Vol. 22 Issue 39, p37 

    The article focuses on Rachell Zoffer, former Marketing Executive for Walt Disney Co., who has recently joined Verizon Communications Inc. as its first director of interactive TV. Zoffer has worked on creative interactive television commercials for Walt Disney's parks and resorts unit. Zoffer...

  • THE TELECOM DOWNTURN. Schley, Stewart // Multichannel News;5/23/2005, Vol. 26 Issue 21, p54 

    Focuses on the controversies associated with the refusal of cable companies to accept placement of commercials that focus on cable-competitive products in the U.S. Implications of the refusal for telecommunication providers; Percentage of increase in the advertising spending of Verizon...

  • FiOS in the Fast Lane. Nudd, Tim // Adweek;5/2/2011, Vol. 52 Issue 17, p17 

    The article examines a television commercial created to market the FiOS telecommunication service offered by Verizon Communications Inc. The creation and production of the commercial by the advertising agency McCann Erickson is considered in detail, particularly its copy writing and art...

  • 'Girl' Rings Up Promo Deals. Steinberg, Brian // Television Week;10/22/2007, Vol. 26 Issue 39, p22 

    This article reports on how U.S. marketers compete for the television series "Gossip Girl." Verizon Wireless won a four-way scrum among the nation's biggest telecommunications marketers to nab its role in "Gossip Girl." One reason "Gossip Girl" placement was so desirable was the depth of...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics