TITLE

Sundance Goes Green

AUTHOR(S)
Haugsted, Linda
PUB. DATE
April 2007
SOURCE
Multichannel News;4/2/2007, Vol. 28 Issue 14, p24
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that U.S.-based Sundance Channel has launched a campaign highlighting programming on the topic of ecology. The environmental focus of programming is a reaction to research data on the evolution of the Sundance brand. The research demonstrated that issues related to environmental sustainability are considered by viewers to be "part of the DNA" of the channel's brand.
ACCESSION #
24973123

 

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