Hallmark Channel Offers Shelf Space

Steinert-Threlkeld, Tom
April 2007
Multichannel News;4/2/2007, Vol. 28 Issue 14, p24
The article reports on the announcement of New York-based Hallmark Channel that it would begin offering an "all-access pass" to its advertisers. For the first time, the company would allow advertisers to create marketing programs any time of year that reached into corporate parent Hallmark Cards Inc.'s card stores and its online site.


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