TITLE

Hallmark Channel Offers Shelf Space

AUTHOR(S)
Steinert-Threlkeld, Tom
PUB. DATE
April 2007
SOURCE
Multichannel News;4/2/2007, Vol. 28 Issue 14, p24
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the announcement of New York-based Hallmark Channel that it would begin offering an "all-access pass" to its advertisers. For the first time, the company would allow advertisers to create marketing programs any time of year that reached into corporate parent Hallmark Cards Inc.'s card stores and its online site.
ACCESSION #
24973121

 

Related Articles

  • MEDIA MOVES.  // Advertising Age;6/27/1994, Vol. 65 Issue 27, p51 

    The article reports on developments related to the advertising industry in the United States.These include: Tele-Communications Inc.'s plan to launch TV!, a sampler channel; Hallmark Cards' sale of it Crown Media cable television operations; and Newspaper Association of America's report on the...

  • For the record.  // Advertising Age;4/2/2001, Vol. 72 Issue 14, p29 

    The article presents news briefs related to the U.S. advertising industry as of April 2, 2001. The Minneapolis, Minnesota-based office of ad agency Rapp Collins Worldwide has closed. Crown Media Holdings has decided to rename its Odyssey Network the Hallmark Channel, in order to promote its...

  • Advertising.  // CableFAX Daily;12/8/2005, Vol. 16 Issue 237, p2 

    The article presents an update on cable television advertising in the U.S. as of December 2005. The advertising spending of TNS Media for the third quarter has dropped. Allstate and Buffalo Wild Wings are some of the companies that were selected by ESPNU as charter sponsors. According to...

  • Hallmark Cards has proposed a recapitalization of Crown Media.  // Multichannel News;3/8/2010, Vol. 31 Issue 10, p16 

    The article reports that Hallmark Cards Inc. has proposed a recapitalization of Crown Media Holdings Inc. and presents informations on loan facilities and convertible stocks for years to come.

  • Shoebox mounts bright new ad campaign.  // Drug Store News;6/22/98, Vol. 20 Issue 9, p360 

    Relates the launching of a print advertising campaign by Hallmark for its Shoebox greeting card brand. Cast of cartoon characters joining crabby Maxine; Duration of campaign; Gift for consumers purchasing a Hallmark card.

  • Turkey of the week.  // Campaign (UK);02/20/98, Issue 8, p23 

    Looks at the advertisement (ad) for Hallmark Cards Incorporated which was chosen worst ad for the week of 28th February 1998. Who choose the ad; Who produced the ad; writers of the ad; Director of the ad; Information on the art director.

  • Hallmark Fleshes Out 'Top 10' Case. Reynolds, Mike // Multichannel News;5/6/2002, Vol. 23 Issue 18, p106 

    Focuses on the effort to Hallmark Channel to place at the top ranking cable networks in the U.S. Average household rating in primetime; Concentration on advertising with distribution and marketing finances; Improvement in the quality of subscribership.

  • Why Hallmark Is Ditching TV, and Sentimental Ads, for a Bit of Biting Humor This Holiday. Swant, Marty // Adweek;11/6/2015, p1 

    A review is offered for a 30-second spots television advertisement to be shown on Hallmark channel.

  • Burnetts in ?8m Hallmark TV blitz. Yates, Karen // Campaign (UK);02/13/98, Issue 7, p7 

    Reports that Hallmark will become the first greetings card manufacturer to advertise on television in the United Kingdom, with an 8 million campaign created by Leo Burnett. Description of the advertising campaign; Objective of the advertisement.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics