The Eyes Have It In AMC Tie-In

March 2007
Multichannel News;3/12/2007, Vol. 28 Issue 11, p34
The article reports that the AMC Networks is tying up movie content with advertising in cooperation with Johnson & Johnson's Visine Eye Drops in New York. The network ties up movie packages and it has packaged three movies that make moviegoers think of dry and irritated eyes. Visine will launch several advertisements that may be used for sponsorship packages that match the thematic content with the commercial that sponsor the movie.


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