Small Operators Opt For Local Flavor

Clark, Tim
March 2007
Multichannel News;3/12/2007, Vol. 28 Issue 11, p26
The article reports on the reason of the small cable television companies to carry local sports coverage in the U.S. According to the cable operators, the choice is a gateway to drive viewership and boost advertising revenue. Andy Himmelwright, general manager of Service Electric Cable TV 2, denotes that the local sports programming is the main ground regarding the surge in the industry's subscriber growth.


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