On-Demand Ads Slip Into Content's Clothing

Spangler, Todd
April 2007
Multichannel News;4/2/2007, Vol. 28 Issue 14, p19
The article reports on the changes in television advertising in the U.S. Video-on-demand programmers are employing the art of weaving promotional messages and cable operators are trying to expand the reach of their advertisers' longer-form, on-demand showcases. Their goal is to break VOD advertising out of the traditional 15 or 30-second television spot format.


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