GalavisiÃ³n Lets Ratings, Revenue Do the Talking
- Cable gets more dollars. Burgi, Michael // MediaWeek;06/23/97, Vol. 7 Issue 25, p5
Reports on the increase in cable television market share in the United States. Healthy share of dollars for cable networks; Closure of three Western Media International networks; Lead share increase of Turner; Effect of the healthy economy on market shares; Increase in MTV Networks dollar...
- The World, or 40 Million Homes, Is Not Enough. Lee, Will // Cable World (10427228);5/6/2002, Vol. 14 Issue 18, p73
Focuses on the 50 million distribution mark for cable programmers to be considered as market leaders in the U.S. as of May 2002. Implications for advertisement sales of cable programmers; Distribution level of the Golf Channel; Number of networks twenty years ago which had over 50 million...
- A Focus on Multicultural Marketing. Maldonado, Tony // Multichannel News;8/26/2002, Vol. 23 Issue 34, p37
Details the multicultural marketing present in ethnic Americans. Use of homogenous marketing approached based on general marketing messages; Pros and cons of traditional marketing techniques; Gain of market share for the cable industry.
- TeleFutura's Counter Play. Consoli, John // MediaWeek;1/14/2002, Vol. 12 Issue 2, p6
Announces the launching of TeleFutura, the second broadcast cable network of Univision. Overview of the network's strategy; Movies that the network will be airing; Sports-themed programs of the network; Variety shows that the network will offer.
- TELEFUTURA CHRISTENED. Goldsmith, Jill // Daily Variety;7/31/2001, Vol. 272 Issue 42, p5
Reports that Univision Communications Inc. has chosen Telefutura as the name of its second Spanish-language cable television network.
- Present Tense, Future Less Cloudy. Winslow, George // Multichannel News;11/28/2005, Vol. 26 Issue 49, p38
The article presents the findings of the "Local Cable Advertising Sales Survey," conducted by the periodical "Multichannel News" in the United States. Advertising revenue projections and shifts in the market share for various local media are some of the issues facing the industry. Cable...
- TNS: Cable Places 5th in Ad Outlays. Donohue, Steve // Multichannel News;3/14/2005, Vol. 26 Issue 11, p24
Reports on the advertising revenue gained by basic cable networks in 2004 according to TNS Media Intelligence. Market share of Internet advertising; Percentage of advertising revenue generated by local newspapers; List of media buyers and their advertising spending during the year, including...
- Broadcasters lick chops over kids' TV. Klaasen, Abbey // Advertising Age;3/13/2006, Vol. 77 Issue 11, p38
The article focuses on the efforts of broadcasters to increase their share of the children's television market in the U.S., as of March 2006. The advertising revenues of Nickelodeon and the Cartoon Network had doubled in 2005. Nickelodeon used to supply Nick Jr. programming and advertising sales...
- Competition will lead to 'mutual suicide' by cable nets. Storch, Charles // Marketing News;11/26/1982, Vol. 16 Issue 11, Special section p13
The article presents a reprint of the article "Competition Will Lead to Mutual Suicide by Cable Nets," which appeared in the September 3, 1982 issue of the periodical "Chicago Tribune." It focuses on the competition among cable networks in the U.S. A study by the Knowledge Industry Publications...