WWE Phones In Video

Umstead, R. Thomas
March 2007
Multichannel News;3/12/2007, Vol. 28 Issue 11, p12
The article reports on World Wrestling Entertainment Inc.'s (WWE) extension of its distribution reach on mobile phones. According to the author, WWE is now offering video clips, ring tones, and other content through the mobile platform of AT&T Corp. WWE executive vice president of global media Shane McMahon describes the tie-up as a perfect partnership.


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