Playboy Seeks VOD Parity

Farrell, Mike
April 2007
Multichannel News;4/2/2007, Vol. 28 Issue 14, p6
The article reports New York-based Playboy Enterprises Inc. chief executive Christie Hefner wants cable operators to step the marketing plate behind her company's Playboy TV subscription video-on-demand product. Hefner wants the adult-themed service to be packaged with those of other premium channels like Home Box Office and Showtime.


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