Henry VIII Goes Free

Spangler, Todd
March 2007
Multichannel News;3/12/2007, Vol. 28 Issue 11, p8
The article reports on the promotional efforts of Showtime Networks Inc. for its television program "The Tudors." According to the author, the company plans to launch the first two episodes of the show for free over on-demand video services, Internet streaming, and digital versatile discs (DVDs). Company chief executive officer (CEO) Matt Blank states that this advertising campaign is the biggest promotional push of the network.


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