DBS, Net Firms Unite on Auction Plan

Hearin, Ted
March 2007
Multichannel News;3/12/2007, Vol. 28 Issue 11, p3
The article reports that DirectTV Inc. and Echostar Communications Corp. have allied with several Internet companies, including Google Inc. and Yahoo! Inc. to support a national licensing scheme in a pending auction of television spectrum by the U.S. Federal Communications Commission which is expected to generate $10 billion. According to the author, the alliance is formally called the Coalition for 4G. Details of the auction and the benefits of the alliance are discussed.


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