TITLE

Biography Goes Country

AUTHOR(S)
Haugsted, Linda
PUB. DATE
October 2006
SOURCE
Multichannel News;10/2/2006, Vol. 27 Issue 39, p34
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the marketing strategy incorporated by Biography Channel to boost its U.S. sales revenue. According to the author, Biography has invested in the coverage of Country Music Association Awards which allow their local affiliates to obtain advertising slots as the coverage progress. According to Charter Communication Inc.'s marketing director Matt Kochan, they are attracted to the campaign promotions offered by Biography because it could help them attract professional women.
ACCESSION #
24973032

 

Related Articles

  • Want some more? All you have to do is up-sell. Gitomer, Jeffrey // Grand Rapids Business Journal;10/4/2010, Vol. 28 Issue 41, p15 

    The author examines the effectiveness of the science of the up-sell as a sales promotion strategy as it relates to volume and profit.

  • A-list to bespoke. Walker, Ted // Marketing Week;5/26/2011, Vol. 34 Issue 21, p15 

    The author reflects on the significance of the emergence of small-scale and bespoke corporate hospitality events that provide opportunities for companies to showcase their products in Great Britain.

  • Let Storytelling Plot Your Sales Course. Houhtailing, Ann Marie // San Diego Business Journal;7/11/2011, Vol. 32 Issue 28, p39 

    In this article the author discusses the significance of sharing meaningful stories as a marketing strategy that informs both the sales process and the relationship between sales consultant and client.

  • Points To Remember.  // Bulverde Standard (Canyon Lake, TX);2/7/2007, Vol. 23 Issue 6, p19 

    The article offers some tips on obtaining a special or trial offers of companies, and how to ensure the customer's bank account when authorizing demand drafts.

  • Rethink of brand trade promotion spend is essential. Hamson, Liz // Grocer;6/22/2013, p26 

    A letter to the editor is presented in response to the article "Deal Volumes Flat in May But Are Still Up 28% on Last Year" in the June 8, 2013 issue.

  • Digital promos make sense in every way for our progressive industry. Ashton, Robert // Music Week;11/6/2010, Issue 44, p4 

    The author reflects on the effects of using digital promotions in the music industry, in which it could be improved to digitize the promotional and marketing strategies of the industry.

  • Expert insight: marking those hallmark days. McCulloch, Mark // Publican's Morning Advertiser;2/19/2015, Issue 181, p19 

    A personal narrative is presented which explores the author's experience of planning its marketing calendar, providing quality content, and giving promotions a twist.

  • Special deals make restaurant gift cards great for last-minute shoppers. Luria, Michael // Inside Tucson Business;12/21/2009, Vol. 19 Issue 29, p5 

    The article reports on the sales promotion of several restaurants in Tucson, Arizona. When a customer buys two 50 dollars gift certificates at the El Charro, he or she gets a free 22 dollars card. The Grill at Hacienda del Sol is serving a four-course meal for 52 dollars only from 11 a.m. to 4...

  • Dedicated to Quality. Glowacki, Jeremy J. // Residential Systems;Mar2012, Vol. 13 Issue 3, p4 

    The author is critical of the marketing strategy which industry adheres and advocates that industry must be innovative and forward looking by promoting new concepts such as energy management, and home healthcare and wants industry to move from home theaters to family-friendly media rooms.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics