Biography Goes Country

Haugsted, Linda
October 2006
Multichannel News;10/2/2006, Vol. 27 Issue 39, p34
The article reports on the marketing strategy incorporated by Biography Channel to boost its U.S. sales revenue. According to the author, Biography has invested in the coverage of Country Music Association Awards which allow their local affiliates to obtain advertising slots as the coverage progress. According to Charter Communication Inc.'s marketing director Matt Kochan, they are attracted to the campaign promotions offered by Biography because it could help them attract professional women.


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