TITLE

Hallmark Introduces a Sign of Youth

AUTHOR(S)
Haugsted, Linda
PUB. DATE
February 2007
SOURCE
Multichannel News;2/26/2007, Vol. 28 Issue 9, p34
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the new advertising campaign launched by Hallmark Channel (HC) in the U.S. scheduled to be shown starting March 1, 2007. The new campaign re-emphasizes the core values of the network including home, hearth, connections and emotions with a level of quirkiness. It is aimed to move the channel's audience from aged 50's to viewers in their 40's. The re-branding's new tag line is "Make Yourself at Home."
ACCESSION #
24973004

 

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