Jay-Z Tells TNT's Hoops Tale

Umstead, R. Thomas
October 2006
Multichannel News;10/2/2006, Vol. 27 Issue 39, p12
The article focuses on the promotional campaign of Turner Network Television (TNT) for their exclusive coverage of the 2006-2007 National Basketball Association (NBA) season on TNT in the U.S. Turner will turn to hip-hop star Jay-Z to advertise its NBA on TNT promo series. According to TNT, the strategy allows the network to reach out beyond traditional fans in an effort to draw in new viewers.


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