TITLE

Jay-Z Tells TNT's Hoops Tale

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
October 2006
SOURCE
Multichannel News;10/2/2006, Vol. 27 Issue 39, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the promotional campaign of Turner Network Television (TNT) for their exclusive coverage of the 2006-2007 National Basketball Association (NBA) season on TNT in the U.S. Turner will turn to hip-hop star Jay-Z to advertise its NBA on TNT promo series. According to TNT, the strategy allows the network to reach out beyond traditional fans in an effort to draw in new viewers.
ACCESSION #
24972998

 

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