All Screens Aren't Created Equal For Ads

Moss, Linda
October 2006
Multichannel News;10/2/2006, Vol. 27 Issue 39, p6
The article focuses on the three-month study commissioned by the Cabletelevision Advertising Bureau (CAB) that sets out to determine the maximum length of an advertisement an individual would be willing to view in selected devices in the U.S. The survey revealed that consumers prefer to watch commercials on traditional television (TV) sets, and they have a low tolerance for advertisements shown on devices other than the TV. The computer screen ranks the second most-used for such content.


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