TITLE

All Screens Aren't Created Equal For Ads

AUTHOR(S)
Moss, Linda
PUB. DATE
October 2006
SOURCE
Multichannel News;10/2/2006, Vol. 27 Issue 39, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the three-month study commissioned by the Cabletelevision Advertising Bureau (CAB) that sets out to determine the maximum length of an advertisement an individual would be willing to view in selected devices in the U.S. The survey revealed that consumers prefer to watch commercials on traditional television (TV) sets, and they have a low tolerance for advertisements shown on devices other than the TV. The computer screen ranks the second most-used for such content.
ACCESSION #
24972982

 

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