TITLE

A&E Offering Ad 'Tips' In Local Cable Markets

AUTHOR(S)
Lewis, Christian
PUB. DATE
February 2007
SOURCE
Multichannel News;2/26/2007, Vol. 28 Issue 9, p19
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the integrated advertisements produced by the Arts & Entertainment Network (AEN) for Cox Media Inc. and Comcast Corp. in local cable markets in the U.S. Cox Media is expected to show five 30-second spots on its exclusive real-estate channel, GoScout Homes, aimed to propel viewers into the real-estate business. For Comcast, (AEN) has produced a segment called "Chop Tips."
ACCESSION #
24972974

 

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