Study: For Ads, All Screens Aren't Created Equal

October 2006
Multichannel News;10/2/2006, Vol. 27 Issue 39, p1
The article focuses on a survey conducted by the Cabletelevision Advertising Bureau which records the reaction time of viewers towards watching commercials presented in television (TV), computers, cell phones screens or iPods in the U.S. It was found out that individuals watch TV commercials for a total of 42 seconds, compared to 18 on the computer, 13 seconds on mobile devices and just 9 seconds on cell phones. This study shows that viewer's acceptance of commercials on TV is still high.


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