Channel Discovers User-Generated Fare

Umstead, R. Thomas
February 2007
Multichannel News;2/26/2007, Vol. 28 Issue 9, p12
The article reports on the launch of user-generated initiatives by Discovery Channel as part of its network special to attract more viewers in the U.S. The user-generated initiatives called "You Spoof Discovery" will feature 20 user-generated videos compiled by network executives which makes fun of shows such as "Dirty Jobs," "Mythbusters" and "American Chopper." The videos will be aired as part of a companion Web site at discovery.com/spoof.


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