Life After Death of Co-Op

Haugsted, Linda
November 2006
Multichannel News;11/20/2006, Vol. 27 Issue 46, p23
The article reports on the plan of Charter Communications and Cox Communications to step up their "guerrilla" marketing and direct-mail efforts to make up for the estimated 28,000 leads handed to the two operators annually from the Los Angeles Cable Marketing Co-op in the U.S. Cox and Charter officials said that they are in negotiations with Time Warner Cable to determine areas of cooperation. The companies also cooperate on generating local content for their video-on-demand platforms.


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