Moss, Linda
November 2006
Multichannel News;11/20/2006, Vol. 27 Issue 46, p16
The article reports on the strategy used by News Corp.'s cable network FX to keep its advertisers when its shows are under attack in the U.S. According to FX, it developed quality, out-of-the-box, original hour-long dramas to serve a specific audience segment which is the younger television viewers. FX has avoided detailed comment from the Parents Television Council (PTC) instead addressing the issue in broad terms. INSETS: WAKING UP THE ADVERTISER;Critics: What to Do;Programmers: What to Do.


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