Time Warner Pops ITV Spots in NYC

Donohue, Steve; Spangler, Todd
November 2006
Multichannel News;11/20/2006, Vol. 27 Issue 46, p12
The article reports on the plan of Time Warner Cable to deliver interactive advertising with the launch of its active advertising platform in New York. According to the operator, it is inserting interactive triggers from its local advertising inventory for more than 30 networks. The company said that it cut interactive advertising deals with American Express, General Electric, General Motors and Warner Bros. Studios.


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