CMT Sets 'Miss America' Affiliate Blitz

Reynolds, Mike
December 2006
Multichannel News;12/4/2006, Vol. 27 Issue 48, p46
The article reports on the promotional effort initiated by the Country Music Television Network (CMT) to advertise the 2007 Miss America Pageant to be held in Las Vegas, Nevada. To maximize the pageant's exposure, the network began to disseminate information to distributors about the local advertisement sales, broadband and video-on-demand components it created. Director of affiliate marketing Allyson Cantor said that the local advertising sales includes customizable sponsorship spots.


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