TITLE

Oxygen 'Ladies' Are Pod People

PUB. DATE
December 2006
SOURCE
Multichannel News;12/4/2006, Vol. 27 Issue 48, p35
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the use of podcasts by Oxygen cable channel to promote the premiere episode of the second season of the comedy series "Campus Ladies." The network has used podcasting for the first time as a promotional tool, which includes mailing marketing materials to some 22 Web sites. Oxygen executives said that podcasting was meant to extend its marketing reach to Internet users who visit niche sites.
ACCESSION #
24972900

 

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