Oxygen 'Ladies' Are Pod People

December 2006
Multichannel News;12/4/2006, Vol. 27 Issue 48, p35
The article reports on the use of podcasts by Oxygen cable channel to promote the premiere episode of the second season of the comedy series "Campus Ladies." The network has used podcasting for the first time as a promotional tool, which includes mailing marketing materials to some 22 Web sites. Oxygen executives said that podcasting was meant to extend its marketing reach to Internet users who visit niche sites.


Related Articles

  • B'band cable subs double in half-year.  // Daily Variety;08/04/2000, Vol. 268 Issue 44, p10 

    Reports that the number of Japanese cable subscribers using high-speed, broadband Internet access services has doubled in the six months ended June 2000.

  • BRIEFS.  // Multichannel News;6/3/2002, Vol. 23 Issue 22, p33 

    Presents news briefs related to cable television industry of the U.S. as of June 3, 2002. Proposal of name of ex-Liberty Digital Inc. chief executive officer Lee Masters for the board of directors of LodgeNet Entertainment Corp.; Lowering of credit rating of AT&T Corp. by Moody's Investors Service.

  • Torrent toolbox.  // APC (Bauer Media Group);Jun2006, Vol. 26 Issue 6, p88 

    The article presents information on the use of torrents in RSS feeds. Packaging torrents in RSS feeds allow users to easily find the content they want with broadcatching programs designed to monitor the feeds. It is like an Internet-based version of the TiVo digital TV recording service. Buying...

  • Media Questions? While Waiting, How About Some New Media Answers. Haire, Thomas // Response;May2006, Vol. 14 Issue 8, p6 

    The article discusses the implications of fragmenting the media marketplace and viewer choice for the direct response television industry in the United States. It cites the Federal Communications Commission's ever-changing opinion on breaking up cable provider's way of packaging networks in...

  • CHAPTER 40: PODCASTING.  // Entertainment, Media & Advertising Market Research Handbook;2006, Issue 8, p266 

    Chapter 40 of the book "The 2006 Entertainment, Media & Advertising Market Research Handbook" is presented. An assessment of the U.S. podcasting market is discussed. An estimated 56.8 million people are expected to use podcasts by 2010. Several cable networks and stations that offer podcasts of...

  • Cablers look to stem rising programming costs. Szalai, Georg // Hollywood Reporter -- International Edition;2/4/2003, Vol. 377 Issue 10, p12 

    Focuses on the issues related to the rising programming costs in the cable television industry. Percentage growth in the programming expenses for Cox Communications; Underestimation of programming costs by the cable television operators; Impact of the rising cost of cable fees on the consumers.

  • 'Kid' gains attention, including State Dept.'s. Fleming, Michael // Daily Variety;11/4/2003, Vol. 281 Issue 22, p2 

    Reports on the attention given to the Comedy Central's animated series "Kid Notorious" in the U.S. Crticisms against the series; Suggestions made by the offended party; Details on the series' episodes.

  • 'CANDIDATE' ON SLATE Showtime looks ready to greenlight show. Schneider, Michael // Daily Variety;11/12/2003, Vol. 281 Issue 29, p54 

    Reports on the prospect of renewing the show "The American Candidate" by Showtime in the U.S. Details on the company's decision; Impetus behind the plan to revive the show; Producer of the show; Speculations made by the Washington-based newspaper Roll Call.

  • Mobile Video.  // CableFAX Daily;10/13/2005, Vol. 16 Issue 199, p2 

    Reports on the plan of Apple Computer to launch its new iPod that can download cable television programs in the U.S. Partnership of the company with cable television networks ABC and Disney Channel for the service.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics