TITLE

TiVo to Showcase Ads

AUTHOR(S)
Haugsted, Linda
PUB. DATE
December 2006
SOURCE
Multichannel News;12/4/2006, Vol. 27 Issue 48, p35
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the advertising gallery launched by TiVo Inc. to compel its subscribers to view commercial content and program promotions before erasing their chosen recorded material. The scheme works when a dialogue screen appears to inquire whether the subscriber wishes to delete the viewed program or archive it and then invites the user to enter the "TiVo Showcase" to watch advertisements, promotions or long-form videos.
ACCESSION #
24972897

 

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