TITLE

Satellite Firms in Keyword Clash

AUTHOR(S)
Moss, Linda
PUB. DATE
December 2006
SOURCE
Multichannel News;12/11/2006, Vol. 27 Issue 49, p52
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that EchoStar Communications Corps. and DirecTV Inc. are battling in court over the use of search engine keywords in the U.S. DirecTV has filed three trademark-infringement lawsuits in California against EchoStar's Dish Network retailers over the words they have purchased from search engines to promote their business.
ACCESSION #
24972380

 

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