Satellite Firms in Keyword Clash

Moss, Linda
December 2006
Multichannel News;12/11/2006, Vol. 27 Issue 49, p52
The article reports that EchoStar Communications Corps. and DirecTV Inc. are battling in court over the use of search engine keywords in the U.S. DirecTV has filed three trademark-infringement lawsuits in California against EchoStar's Dish Network retailers over the words they have purchased from search engines to promote their business.


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