TITLE

Comcast Puts Faith In Localized VOD Content

AUTHOR(S)
Lewis, Christian
PUB. DATE
December 2006
SOURCE
Multichannel News;12/11/2006, Vol. 27 Issue 49, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the significant increase of viewers of the localized public service content of the music web site developed by Comcast Corp.'s Eastern division. According to the report, the "Get Local" content of the site runs the gamut of education, entertainment, political and community programming.
ACCESSION #
24970862

 

Related Articles

  • An Examination of Consumer' Attitudes ad Beliefs Towards Web Site Advertising. Karson, Eric J.; McCloy, Samuel D.; Bonner, P. Greg // Journal of Current Issues & Research in Advertising (CTC Press);Fall2006, Vol. 28 Issue 2, p77 

    This article examines consumers' attitudes towards Web site advertising (WSA), and the beliefs that help shape these attitudes, using an established model of consumers' evaluation of advertising (Pollay and Mittal 1993). The authors apply these constructs to WSA, using three years of data...

  • 'Man dates' hit the shops. SWEENEY, BRIGID // Crain's Chicago Business;1/31/2011, Vol. 34 Issue 5, p25 

    The article offers information on the popularity of male social shopping in the U.S. It is stated that men point out the benefits of shopping together and acknowledge the fact that they're certain boundaries by asking male friends how they look in clothes. It discusses the advantages of men only...

  • Make Yourself Memorable. Sanow, Arnold // Sales & Service Excellence Essentials;Feb2005, Vol. 5 Issue 2, p12 

    Presents guidelines to succeed in gaining recognition. Ability to remember people's names; Ability to make people feel important; Ability to speak on a variety of subjects.

  • A Vaper and His Crystal Ball. BOUR, NORM // Tobacco International;Jul/Aug2014, Vol. 14 Issue 5, pTPI 20 

    The article offers predictions for the vaping category of the tobacco industry as of July 2014. Topics discussed include trends and influences that will shape the direction that the vaping category takes, how the acceptance and social momentum of the consumers will make the controversy over...

  • A&E Networks Book a Travel Partner. Forkan, Jim // Multichannel News;3/25/2002, Vol. 23 Issue 12, p6 

    Reports the creation of an Internet access to offer consumers vacations inspired by the television programs of A and E Television Networks. Vacation sites features in the Web site; Travel offerings to various cable television providers; Advertising campaign of the travel site.

  • Web site exposure boosts drug requests.  // Medical Marketing & Media;May2002, Vol. 37 Issue 5, p30 

    Focuses on the influence of Web site exposure on consumer drug preference. Survey by Johnston, Zabor, Mcmanus marketing research firm on the influence of Web site exposure on consumer; Percentage of consumers likely to be influenced by Web sites exposure; Tendency of consumers to request a...

  • Comcast Tunes In Fancast.com Movie-TV Hub.  // Red Herring;1/8/2008, p6 

    The article reports on the launch of Fancast.com, a one-stop movie-television hub from Comcast.

  • Comcast Re-launches EveryBlock in Chicago.  // Chicago Citizen - Chatham Southeast Edition;2/5/2014, Vol. 48 Issue 46, p13 

    The article reviews the web site EveryBlock for neighborhood discussion and block-level news from the Comcast Corp., mass media and communication company in Chicago, Illinois.

  • 'Sticky' site-uations on the net vary by gender.  // Adweek Eastern Edition;4/5/1999, Vol. 40 Issue 14, p45 

    Presents graphs reflecting Web sites most visited by men and women in the United States for February 1999. Includes GTE.com; Alexa.com; Yahoo.com.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics