Cable Beats Broadcast Four Nights a Week

Haugsted, Linda
December 2006
Multichannel News;12/11/2006, Vol. 27 Issue 49, p12
The article discusses the result of the research survey by Smithgeiger Inc. commissioned by the Warner Bros. Research Department and was based on Nielsen Media Research Inc.'s ratings between September 19 and November 30, 2006. The survey states that primetime household share for cable networks is beating that of broadcast networks four out of seven nights a week.


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