TITLE

Zaslav: For Niche Players, It's All About the Brand

AUTHOR(S)
Farrell, Mike
PUB. DATE
December 2006
SOURCE
Multichannel News;12/11/2006, Vol. 27 Issue 49, p9
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents David Zaslav's discussion over the need to strengthen brands of networking companies. Zaslav is the president of NBC Universal Cable and Domestic Television and New Media Distribution. He stesses that brand development can often be more important than ratings when it comes to increasing affiliate fees and advertising revenue, especially for niche channels like Discovery Channel.
ACCESSION #
24969846

 

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