Zaslav: For Niche Players, It's All About the Brand

Farrell, Mike
December 2006
Multichannel News;12/11/2006, Vol. 27 Issue 49, p9
The article presents David Zaslav's discussion over the need to strengthen brands of networking companies. Zaslav is the president of NBC Universal Cable and Domestic Television and New Media Distribution. He stesses that brand development can often be more important than ratings when it comes to increasing affiliate fees and advertising revenue, especially for niche channels like Discovery Channel.


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