TITLE

DirecTV, NFL Net Go on Offense

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
October 2006
SOURCE
Multichannel News;10/16/2006, Vol. 27 Issue 41, p50
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the efforts made by DirecTV Inc. and NFL Network to gather more U.S. television subscribers and beat Time Warner Cable Inc. DirecTV Inc. and NFL Network create multimillion-dollar media push that will see the companies run radio sports and advertisement inserts in major newspapers within Buffalo, Dallas, Cleveland and Los Angeles. DirecTV Inc. introduces its "cable consolidation" campaign which gives $150 rebates to subscribers.
ACCESSION #
24969770

 

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