TITLE

Seeking User-Generated Romance

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
October 2006
SOURCE
Multichannel News;10/16/2006, Vol. 27 Issue 41, p17
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the "Tell Us Your Story" campaign from Hallmark Channel in the U.S. The interactive program initiative invites viewers to submit their own stories of love and romance. David Kenin, Hallmark Channel executive vice president, claims that short videos will be made from approximately 10 submissions starting February 2007. RHI Entertainment Co. will produce more than 12 television films and three miniseries for Hallmark.
ACCESSION #
24967871

 

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