NBA Takes It to the 'Net

Umstead, R. Thomas
October 2006
Multichannel News;10/16/2006, Vol. 27 Issue 41, p11
The article reports on the "NBA League Pass" pay-per-view package offering of the National Basketball Association (NBA) on the Internet. The Web offering, part of the $179 NBA League Pass package, will allow viewers to access games in behalf of the services from cable and satellite companies. The NBA broadband will also feature top plays, interviews, and other entertainment clips similar to Internet video-sharing site YouTube. Meanwhile, NBA will provide on-demand services for Comcast Corp.


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