Maitland, Roger
March 2007
People Management;3/8/2007, Vol. 13 Issue 5, p48
The article discusses a research conducted by employee research consultancy ISR which reveals that the cognitive engagement of employees is equally important to business performance. The research found that 69 percent of staff in high-performance environments believed senior management had a well formulated business strategy for the present. It is stated that cognitive employee engagement is as equally strong a driver of financial performance as affective engagement.


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