IT Meets CRM for ROI

Lager, Marshall
May 2007
CRM Magazine;May2007, Vol. 11 Issue 5, p42
Trade Publication
The article reports that Javelina Software turned to Soffront to manage its technical difficulties. The company had difficulty in accessing local systems. The workforce of the company had difficulty in connecting core databases. According to Manu Das, president of Soffront, they worked with Javelina to establish workflow using the Soffront customer relationship management (CRM) visual workflow manager, enabling Javelina to streamline and operate the lead capture and distribution process.


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