TITLE

PLAYGROUND GETS MAXIMIZED

AUTHOR(S)
Lager, Marshall
PUB. DATE
May 2007
SOURCE
CRM Magazine;May2007, Vol. 11 Issue 5, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article talks about a customized version of Maximizer Enterprise at Playground. The company rebranded it as Playground GAME Station. Playground staff use the Maximizer Enterprise to track marketing results and prospects, develop relationships, manage customers, compete sales and estimate pipeline activity and accuracy.
ACCESSION #
24965577

 

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