TOO MUCH pork for JUST ONE fork

Sebor, Jessica
May 2007
CRM Magazine;May2007, Vol. 11 Issue 5, p28
Trade Publication
The article talks about the need for clean data. With the growth of customer information online and increasing data warehouses, marketers must have the data and text mining tools to manage and understand marketing data. Data mining software has existed for more than a decade, but only in the past few years has the technology received widespread attention from marketing departments. INSET: Surveys Serve Up Service Success.


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