TITLE

TOO MUCH pork for JUST ONE fork

AUTHOR(S)
Sebor, Jessica
PUB. DATE
May 2007
SOURCE
CRM Magazine;May2007, Vol. 11 Issue 5, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article talks about the need for clean data. With the growth of customer information online and increasing data warehouses, marketers must have the data and text mining tools to manage and understand marketing data. Data mining software has existed for more than a decade, but only in the past few years has the technology received widespread attention from marketing departments. INSET: Surveys Serve Up Service Success.
ACCESSION #
24965574

 

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